歐洲家顧問中心的部落格

埃斯普商學院「IMBA-International Master in Business Management 60ECTS」

★★★ESERP國際企業管理碩士被西班牙大報"El Mundo"以及"Expansión"大力推薦

【開課地點】

馬德里分校、巴塞隆納分校

【開課時間】

2015年10月 周一~周四 19h-22h

【學費】

 11,920歐元 (2015年價格)

【授課語言】

英文

【申請資格】

- 大學畢業

-  三年/五年相關工作經驗

-  須具備英文程度IELTS 6.5以上

【獲頒文憑】

ESERP

Titulación Propia de MBA – Máster in Business Administration

(以下其一)

UNIVERSIDAD REY JUAN CARLOS

Máster en Consultoría Estratégica Empresarial y Comunicación Institucional, especialidad en Management

UNIVERSIDAD CAMILO JOSÉ CELA

Titulación propia de MBA – Máster in Business Administration

【課程內容】

Business Area

Strategy Management.

Strategies and Policies in the Marketing Management.

Economic Control and Optimization of results.

Supply Chain Management: Production Management, Operations, Logistics, and Quality Control.

Commercial Management Organization of Networks.

Management Skills: coaching, empowerment, leadership and organization.

Economic Analysis of Managerial Decisions.

Financial Management: Management, Strategy and Value Creation.

Company Assessments: Mergers, Procurement, Joint-Ventures.

Globalization and Internationalization of Markets.

Human Resources.

Managerial Ethics and Social Corporate Responsibility.

Judicial and fiscal treatment of Managerial Activities.

Technological Innovation in Business.

Marketing-Commercial Area

Marketing Management Organisation.

Product Manager: Policies design, Implementation and Marketing Plan.

Product Strategy and Brand Positioning: Globalization and Decision making.

Sales Forecasting.

Supply Chain Management in Marketing.

Trade Fairs, Conventions and Congresses.

Customer Marketing: Techniques to attract more customers and Customer Loyalty.

Marketing in Industrial Companies and Service Companies.

Optimization of product margins. Pricing policy.

Determining Global Commercial Budgets. Profits Maximizations.

Strategic External Analysis: New Markets, Control of new distribution channels.

Analysis of the Consumer’s Behaviour.

Technological Innovation applied to Marketing.

Branding: Managing the Brand Value, Strategy of Brand Portafolio.

Markets Internationalization and Globalization.

Socially Responsible Marketing Strategies.

Final Project: Global Strategic Business Plan.

【學生組成】平均年齡33歲

西班牙 73%

其餘歐洲國家10%

俄羅斯 14%

美國 3%

✽來聽聽系上老師怎麼說

每年定期舉辦1~2場就業博覽會

《2015就業博覽會》

✽2014馬德里分校就業博覽會現場

凡報名ESERP 2015年英文授課之碩士課程，馬上加贈20小時免費西文課程!!!

在西班牙生活，若能掌握基本的生活西文，會讓你更快速融入當地文化及環境喔！

輸入歐洲家折扣碼「ESERP260EUROPME」，學費9.5折優惠！