埃斯普商學院「Master in Tourism Management 60ECTS」
【開課地點】
馬德里分校、巴塞隆納分校
【開課時間】
2015年10月 周二、周四 19h-22h
【授課語言】
英文 (亦有西文授課碩士)
【學費】
6,500歐元 (2015年價格)
【申請資格】
- 大學畢業/三年相關工作經驗
- 須具備英文程度IELTS 6.5以上
【獲頒文憑】
ESERP
Titulación Propia–Master in Tourism Management.
UNIVERSIDAD CAMILO JOSÉ CELA
Master in Business Management, specialising in tourism Management.
【課程內容】
Module 01
Analysis of the National and International in the Tourism Sector.
Module 02
New Business Models in the Tourism Sector.
Module 03
Tourism Marketing Management: Strategies and Positioning.
Module 04
Selection of Markets and Pricing.
Module 05
Developing Marketing Plans and Launching New Products.
Module 06
Financial Management and Economic. Control of the Sector.
Module 07
Cost Structure and Margin Optimization.
Module 08
Sources of Funding for Tourism Projects.
Module 09
Valuation of Companies and Investments.
Module 10
Management Skills. Human behavior, leadership, coaching, empowerment, mentoring.
Module 11
Sales Management of Tourism Companies.
Module 12
Sales Networks and Strategies.
Module 13
Merchandising, Promotions and Advertising.
Module 14
Fairs, Congresses and Conventions.
Module 15
Business Ethics and Corporate Social Responsibility.
Module 16
Tourism and Sustainability. Environmental management.
Module 17
Technological Innovation in the Tourism Industry. Web 2.0, social networking and others.
Module 18
Hotel management, Catering, Leisure and Transport.
Module 19
Tour Operators.
Module 20
Handling Legal and Tax Obligations in the Tourism Sector.
Module 21
Bankruptcy Law: Management and processing.
Module 22
The Balanced Scorecard: How to design strategies in the tourism sector.
Module 23
Business Game. Management and Tourism Management simulation.
Final Draft: Global Strategic Business Plan.
【學生組成】平均年齡34歲
西班牙 91%
其餘歐洲國家5%
美國 4%
每年定期舉辦1~2場就業博覽會
《2015就業博覽會》
✽2014馬德里分校就業博覽會現場
凡報名ESERP 2015年英文授課之碩士課程,馬上加贈20小時免費西文課程!!!
在西班牙生活,若能掌握基本的生活西文,會讓你更快速融入當地文化及環境喔!
輸入歐洲家折扣碼「ESERP260EUROPME」,學費9.5折優惠!
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