埃斯普商學院「Master in Tourism Management 60ECTS」

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【開課地點】

馬德里分校、巴塞隆納分校

 

【開課時間】

2015年10月 周二、周四 19h-22h

 

【授課語言】

英文 (亦有西文授課碩士)

 

【學費】

6,500歐元 (2015年價格)

 

【申請資格】

-          大學畢業/三年相關工作經驗

-          須具備英文程度IELTS 6.5以上

 

【獲頒文憑】

ESERP

Titulación Propia–Master in Tourism Management.

UNIVERSIDAD CAMILO JOSÉ CELA

Master in Business Management, specialising in tourism Management.

 

【課程內容】

Module 01

Analysis of the National and International in the Tourism Sector.

Module 02

New Business Models in the Tourism Sector.

Module 03

Tourism Marketing Management: Strategies and Positioning.

Module 04

Selection of Markets and Pricing.

Module 05

Developing Marketing Plans and Launching New Products.

Module 06

Financial Management and Economic. Control of the Sector.

Module 07

Cost Structure and Margin Optimization.

Module 08

Sources of Funding for Tourism Projects.

Module 09

Valuation of Companies and Investments.

Module 10

Management Skills. Human behavior, leadership, coaching, empowerment, mentoring.

Module 11

Sales Management of Tourism Companies.

Module 12

Sales Networks and Strategies.

Module 13

Merchandising, Promotions and Advertising.

Module 14

Fairs, Congresses and Conventions.

Module 15

Business Ethics and Corporate Social Responsibility.

Module 16

Tourism and Sustainability. Environmental management.

Module 17

Technological Innovation in the Tourism Industry. Web 2.0, social networking and others.

Module 18

Hotel management, Catering, Leisure and Transport.

Module 19

Tour Operators.

Module 20

Handling Legal and Tax Obligations in the Tourism Sector.

Module 21

Bankruptcy Law: Management and processing.

Module 22

The Balanced Scorecard: How to design strategies in the tourism sector.

Module 23

Business Game. Management and Tourism Management simulation.

Final Draft: Global Strategic Business Plan.

 

【學生組成】平均年齡34歲

西班牙 91%

其餘歐洲國家5%

美國 4%

 

每年定期舉辦1~2場就業博覽會

《2015就業博覽會》

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✽2014馬德里分校就業博覽會現場

 

 

 

凡報名ESERP 2015年英文授課之碩士課程,馬上加贈20小時免費西文課程!!!

 

在西班牙生活,若能掌握基本的生活西文,會讓你更快速融入當地文化及環境喔!

ESERP offer spanish course  

 

 

輸入歐洲家折扣碼「ESERP260EUROPME」,學費9.5折優惠!

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